Bethel University

Oshkosh North High School

Social Marketing Specialist at CURiO Brands

United States

Executing Social Marketing Operations:
-  Create, curate and manage all day-to-day content and social marketing campaigns for the brands’ social media platforms
-  Monitors and responds to community feedback in real-time
-  Develop compelling organic content and drive organic growth
-  Develop and help execute social advertising and promotional campaigns
-  Create and maintain content calendars

Build and Maintain Relationships
-  Identifies and cultivates social influence and maintain relationships with existing influencer partners
-  Develop and foster communities around brands through social media, reviews, membership and loyalty programs

Collaborate on Social Media Strategy
-  Develop creative content in conjunction with cross-functional teams
-  Partner with marketing teams to plan marketing campaigns
-  Monitors industry trends, tools, and applications to stay current.
-  Produce and distribute reports, share key drivers of positive or negative trends, and track progress on KPIs.

CURiO Brands

Social Marketing Specialist

Arianna Johnson

Freelance Video + Photographer

- Managed and boosted engagement on social media platforms
-  Photographed features for Forever Bride's website
-  Created and designed content for social media
-  Drafted and published blogs with coding elements
-  Discovered local vendors and input their information into Hubspot
-  Developed marketing plans for social media accounts

Forever Bride

Digital Marketing & Photography Intern

- Assist in the planning and execution of media classes
-  Manages the online course management system (Moodle)
-  Podcast producer for the Bethel Podcast studio
-  Teach students how to edit video and audio in the Adobe Premiere and AfterEffects
-  Maintain confidentiality and follow privacy laws
-  Assists in method research and APA citation

Media Production/Communication Teaching Assistant

Williams-Sonoma, Inc.

Sales Associate

- Collaborated with the Corporate Communication team to plan and execute the
Summer Sales Meeting for a billion-dollar company.
-  Hosted large-scale events and performed assigned tasks
-  Learned the language and professionalism that a corporate company values and communicates in

Lifetouch

Corporate Communications Intern

A part of The Royal Legacy Tradition Committee that focuses on bringing and creating traditions at the University such as John Alexis Edgren Birthday Celebration, A Royal Thank You, Donut Day, and creating new ideas for Welcome Week, Homecoming, Finals, etc. We focus on the social media aspect and create posts on Facebook, Instagram, and Twitter. Our goal is to keep a relationship between current students, staff, and alumni through our social media posts and events.

Bethel University - Company

Royal Legacy Traditions Committee Member

I am apart of the The Royal Legacy Call Team. A group of students and I meet on Monday and Wednesday evenings and our goal is to connect with the parents, alumni, and donors of the university over the phone and update the contact's information, ask questions pertaining to their Bethel University experience, any upcoming events, collect prayer requests, and help to raise support and money for the Bethel Fund.  As an Ambassador, I have to bring warmth and detirmination to my phone calls, understand the software which Royal Legacy uses, and be prepared and well informed about Royal Legacy and the history of Bethel University.