Rob Barber has established himself as a leader of change and innovation in the live event industry, with extensive experience in production services, custom construction, design, and unique modular systems. As the Vice President of Modular Systems + R&D at ATOMIC Design Inc, he has led the launch of new products and patented product lines, resulting in 13 industry-related design awards. His work has earned the trust of global entertainment brands, including Miley Cyrus, Google, FOX Sports, and MTV.

Rob is also the driving force behind the success of Spacekit, ATOMIC's direct-to-consumer brand, which he launched amid the COVID-19 pandemic. With his expertise and a team of 15, he transformed the company from idea to prototype to manufacturing, marketing, and logistics in just six months. Before joining ATOMIC, Rob worked as the VP of Avis\Barbush Rentals Inc. He focused on controlling costs, increasing revenue, and redesigning and restructuring operations and processes.

Rob has vast experience in IT, branding initiatives, and quality control processes as the former IT Director at Wenger's Feed Mill, Inc. He is an active community leader, having served on the boards of the Lancaster Office of Promotions and Lancaster Farmland Trust. As a Co-Founder of the Leaders Circle Scholarship Committee, he is committed to empowering and nurturing future leaders. Rob also serves on the advisory board of the Parnelli Awards, which recognizes high-level achievement in the touring and live event industry.

Overall, Rob Barber is a seasoned professional, committed to steering the live event industry towards innovative, practical solutions that meet the needs of global entertainment brands and consumers.

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