Jen Searle is a highly skilled digital and content strategist with a wealth of experience in consumer, custom, and business-to-business content creation. She holds a bachelor's degree in film, media, and visual studies, history, and English from the University of Cape Town and a postgraduate diploma in journalism and media studies from Rhodes University. Additionally, she has completed relevant online courses and photography classes to broaden her skillset.

Searle has worked with several prominent organizations throughout her career, including 2U, GetSmarter, TFG, John Brown Media South Africa, Media24 (Pty) Ltd, and World Television Report, holding various roles ranging from senior director of creative studios marketing to e-commerce manager and digital editor. During her stint as an e-commerce manager at TFG, she demonstrated her ability to launch two successful ecommerce platforms by developing and implementing an integrated marketing strategy to drive conversion rates.

Through her diverse experiences, Searle has garnered expertise in digital analytics, content marketing, SEO, and social media management. She is skilled in interpreting data to inform content decisions and drive brand marketing. Her strength lies in developing and executing integrated marketing strategies, including content and email marketing, social media, and paid advertising.