Sermad Buni, an accomplished Executive Creative Director, possesses a wealth of experience in crafting brand stories, inspiring teams, and bringing unique experiences to life. With expertise in Creative Direction, Creative Technology, and Building creative teams, Sermad has left a visible impact on the industry. Holding passports for the USA and UK, Sermad’s endeavours include founding, owning, and partnering with several reputable organizations, including Superfly, PRIMITIVE LAB, Translation LLC, BBDO, TBWA\ London, and Wieden + Kennedy, among others. Sermad believes in the power of a ‘great’ idea, always gives preference to Prototypes to Powerpoints, and keeps his audience at the heart of what he creates. Some of his specialties include Experiential Creative, Creative Technology, and Building creative teams among others. With an ever-growing list of accomplishments to his name, Sermad can be reached via his website at http://www.sermad.com/.