Lisa McGinty is an accomplished growth strategy and marketing professional with extensive experience in start-ups, growth-stage companies, and Fortune 500 firms. Lisa's expertise is in driving strategy to foster innovation, maximize revenue, and ensure strategic growth using her experience in all facets of marketing, branding, product development, communications, social media, customer success, and audience development from B2B, B2B2C to BTC technology. Lisa is a self-starter and seeks an entrepreneurial, innovative, and high-growth environment. She has experience in omni-channel content strategy and execution that includes digital news content supported by ad revenue models, large-scale event strategy, daily newsletters, email nurture campaigns, podcasts, webinars, and live stream videos. Lisa studied Communications at the University of Central Florida.

Lisa's professional experience spans across several industries, including freight and logistics, financial markets, retail, FinTech, news media, telecom, and payments. Lisa's experience highlights her skills in brand development, product strategy, management, digital marketing, content marketing, media advertising, social media, email campaigns, subscription newsletters, public relations, event development, paid sponsorship development, performance analytics, customer experience, customer retention, new market/channel development, and strategic partner development/management.

Lisa has held several executive leadership roles, including Chief Growth Officer at inAssist Health Management Solutions, Chief Audience Officer, Chief Retention & Success Officer, and Chief Marketing Officer at FreightWaves. Lisa has served as VP Product Strategy and Marketing-Small Fleets at Comdata, SVP, Strategic Partnerships at edo Interactive, Sr. Director, Product Strategy, Development and Management of Long Distance Products at InComm, Sr. Manager, Product Development, and Branding-Retail Channel Management-Marketing & Creative Services at MCI WorldCom. Lisa started her professional career at Wargo Advertising in Orlando, FL, where she served as an Account Executive.