Chris Giacolone

Chris Giacolone is a highly accomplished VP of Brand Management with over 12 years of experience in CPG, marketing, media, and consumer insights/analytics. He has an impressive track record with notable companies such as Intrinsic, P&G, Nielsen, Burt's Bees, and Boehringer Ingelheim. At Intrinsic, he plays a key role in consumer-led brand building, product innovation, and marketing strategy within the health and wellness sector.

Throughout his career, Chris has excelled in managing brand equity, new product innovation, advertising campaigns, digital media, eCommerce, and marketing budgets. He has worked across diverse brand portfolios, from smaller entrepreneurial ventures like Align Probiotics to established household names like Pepto-Bismol & Metamucil and Rx to OTC switch brands such as Prilosec OTC.

At Nielsen, Chris honed his skills in market research and analytics, leading teams to deliver strategic insights on pricing and promotion strategy, marketing ROI, consumer segmentation, and efficient assortment. His expertise spans various CPG categories including foods, beverages, personal care, grooming, naturals, and OTC.

Chris holds an MBA in Marketing from Duke University - The Fuqua School of Business, complemented by a BA in Political Science from Trinity College-Hartford. He also completed his high school education at Newtown High School.

Chris Giacolone's professional journey includes roles such as VP - Brand Management at Intrinsic, Marketing Director at P&G Amazon Customer Team, Brand Manager at Procter & Gamble working on Align Probiotics and Digestive Wellness Innovation, and various positions at Nielsen Company. He has also interned at Burt's Bees and Boehringer Ingelheim.