Jordan Sweat

Jordan Sweat is a seasoned PR and integrated communications strategist with extensive experience in helping brands of various scales to craft compelling narratives through earned media.

Currently serving as a senior manager at Confidant, Jordan collaborates with consumer and corporate clients in the food/bev and hospitality sectors, such as Banza, Shake Shack, Getaway, and Diageo, to shape and maintain their brand stories within the cultural landscape.

Prior to her role at Confidant, Jordan honed her skills in integrated media campaigns at Weber Shandwick, contributing to projects like Super Bowl programs for Michelob ULTRA and new product launches for prominent brands like Diet Coke and smartwater.

Jordan's career kick-started at Burson-Marsteller, focusing on marrying corporate communications with consumer storytelling by spearheading campaigns for notable brands like C.Y.O. and Zelle.

Michigan-born and a graduate of Michigan State University, Jordan further pursued her education in International Advertising at The American University of Rome.

Outside of work, Jordan's passion for food and fitness shines through as she explores New York City's culinary scene and enjoys running in Central Park. She takes pride in being a devoted dog mom to her Cavalier King Charles Spaniel, Izzo.