Shannon O'Donnell is a highly skilled marketing consultant, SEO strategist, writer, and international speaker with a passion for sustainable and grassroots tourism. She has been working with online brands since 2005, providing them with expert advice on marketing and search engine optimization. In 2008, she ventured into travel and tourism and has since become a prominent figure in the industry. Her work in promoting grassroots tourism initiatives and connecting travelers with social enterprises from all over the world earned her a spot as a 2013 National Geographic Traveler of the Year. She is also the author of the book "The Volunteer Traveler's Handbook" published in 2012. She is a sought-after speaker, providing insights on online marketing, sustainable tourism, and travel writing at industry conferences and universities. Shannon holds a BA in Advertising and Public Relations from the University of Central Florida. Currently, she is the Director of SEO at Masthead Media Company.