Bianca Burd is a seasoned retail professional with over 15 years of experience in category management and operational roles. Her expertise lies in product development and innovation, spanning across apparel, accessories, beauty, footwear, and lifestyle categories. Currently, serving as the Accessories Buying Manager at Sportsgirl, Bianca is responsible for managing the total accessory, beauty, footwear, gifting, and non-fashion apparel offer for the brand.

Bianca has a successful record of accomplishing record-breaking seasons and launching new businesses for the brand. She pioneered the use of sustainable materials like recycled polyesters and regenerated cottons in various categories, including active & swimwear, scarves, jewelry, bags, and beauty accessories. Her ability to drive business growth, mentor and build high-performance teams is rooted in her experience in operations, supply chain, and inventory management.

Bianca holds a Bachelor of Commerce & Information Systems degree, specializing in Supply Chain Management & Organizational Change from the University of Melbourne. She also holds a leadership development course from the Melbourne Business School and additional courses from RMIT University and Monash University.