Alexander De Lancker is a skilled and experienced professional in the field of retail technology and data analytics. With a postgraduate Master of Science in General Management from Vlerick Business School and a Bachelor of Science in Business Economics, his expertise in applied economics, international business and trade, and marketing stems from his education at the University of Antwerp. He has worked for two of Belgium's most successful startups, and collaborated with some of the world's biggest companies including Orange, Multichoice, Unilever, Henkel, Ahold, and Colruyt Group in his role as Head of Professional Services Partner at Daltix.

At Riaktr (formerly Real Impact Analytics), De Lancker served as a Big Data Consultant and Product & Market Analyst before moving on to consulting roles at IPBuilding NV and BrainTower. His focus on tackling innovative challenges in retail includes price elasticity, promo ROI, and data-driven decision-making. He is interested in leveraging his skills and experiences for social and environmental profit in the future.