#CMO at PlayBooks.live - The Free Meetings App for 10x Business Advisors  -  Founder of NewZealand.AI #AI  -  #SaaS #Marketing  -  @TEDxAuckland Producer

Auckland, Auckland, New Zealand

PlayBooks.live is a meetings app for Accountants, Business Advisors and teams. Through the Public Marketplace or your own private library you can access the expertise you need to create game plans for business. PlayBooks exists to improve client engagement and business productivity, helping you 10x your advisory game.

PlayBooks.Live

Chief Marketing Officer

Representing New Zealand on the Innovation and Commercialisation working group.The Global Partnership on Artificial Intelligence or GPAI (Gee-Pay) is an international and multistakeholder initiative to guide the responsible development and use of artificial intelligence consistent with human rights, fundamental freedoms, and shared democratic values, as reflected in the OECD Recommendation on AI.GPAI’s founding members include Australia, Canada, France, Germany, India, Italy, Japan, Mexico, New Zealand, the Republic of Korea, Singapore, Slovenia, the United Kingdom, the United States of America, and the European Union.What will GPAI do?GPAI will bring together leading experts from industry, civil society, governments, and academia to bridge the gap between theory and practice on AI by supporting cutting-edge research and applied activities on AI-related priorities. In its first few years, GPAI’s experts will collaborate across four Working Group themes: 1) Responsible AI (including a subgroup on AI and Pandemics); 2) Data Governance; 3) Future of Work; and 4) Innovation & Commercialization.

Global Partnership on Artificial Intelligence

New Zealand Industry Expert

AI New Zealand is an initiative to help organisations leverage Artificial Intelligence, Machine Learning and data to improve productivity, effectiveness and create better customer experiences with AI-powered solutions.  Join the community, attend our events and check out our AI for Business Case Studies to see the practical applications of AI being developed in Aotearoa.  Learn about the technology and meet the partners delivering incredible business results.NewZealand.AIThrough 2017-2019 AI New Zealand hosted over 20 monthly and annual events including The AI Show and <a href="http://AI-DAY.com">AI-DAY.com</a>, helping to grow a significant community and collaboration across New Zealand. Our mission is to engage New Zealand's Instigators of Change in AI and Evolving Tech- By activating commercial partnerships to invest in community initiatives.- By producing major technology events like AI-DAY, AIMCON.co.nz, Blockworks.co.nz and moreStay tuned for new events coming soon. Subscribe at <a href="http://newzealand.ai">http://newzealand.ai</a> for updates.

AI New Zealand

Chief AI Officer

On the leadership team for TEDxAuckland I work with our crew and partners to create an event people fight to attend and businesses jump fences to partner with.Our mission at TEDxAuckland is to make it one of the Pacific’s leading platform of great ideas, storytelling, creativity and actionable innovation to the rest of the world; to create and foster a sense of community amongst the people and organisations who have gathered (and continue to gather) around this event and to provide a cultural focus and impetus for conversation and debate”.New Zealander's locally and around the world have amazing stories to tell. This platform is one way we can share their ideas with millions.Every year TEDxAuckland events have continued to sell out in theatre and reach an increasingly global audience through Facebook, Twitter and Instagram. TED is about Ideas worth sharing so I've selected Reach as the KPI across all channels as the vital metric.2012 Reach - 414k2013 Reach - 464k2014 Reach - 624k2015 Reach - 1.23m2016 Reach - 4.0mVisit <a href="http://TEDxAuckland.com">http://TEDxAuckland.com</a> for event details, tickets and message me if you'd like to discuss partnership and sponsorship opportunities.

TEDxAuckland

Partnerships & Production

- Outcome focused marketingI work with clients to accelerate their marketing capability and performance through pragmatic marketing strategy, campaign activation and communications.To see my recent work portfolio please visit <a href="http://justinflitter.com//">justinflitter.com//</a> PreviouslyBetween 2008 and 2014 I worked with more than 100 NZ, AU and USA based business on marketing strategy and digital marketing campaigns. I ran countless workshops and presented at many conferences. I had contracts in Marketing Agencies and long term partnerships with Honda NZ and Hardys Health Stores driving their digital marketing programs.I wrote weekly blog posts for <a href="http://RWC.com">RWC.com</a> and produced the Social Media report for the 2011 Rugby World Cup. I lead the Digital Marketing program for the launch of <a href="http://Booktrack.com">Booktrack.com</a> in 2012. In 2013 I lead the digital strategy to launch Taskforce.com.au with V8 Supercar driver Jason Bright in Australia. In 2014 I produced the social media guidelines, strategy and activation plan for the Wellington City Council.

Flitter Marketing

Valocity  -  One Smart Platform  Valocity digitises, streamlines and automates the entire property valuation process for a faster path to yes. Every bank in the world must validate a property before it can lend on it. In many parts of the world, this is a manual, time-consuming process.  Valocity connects the entire ecosystem of lenders, brokers, valuers and their customers in One Smart Platform. Valocity uses data and technology to accelerate valuation innovation, making their frontline teams and customers lives easier, all while staying ahead of regulatory compliance.   Valocity’s modular and customisable digital platform integrates seamlessly with legacy systems and applies bank-grade security protocols. Valocity is delivered through browser-based and mobile applications, leveraging APIs and microservices to deliver seamless digital experiences, customer insights and property reports.

Valocity Global

Data Insight is a data and analytics agency helping clients Understand Today and Predict Tomorrow.Data Insight combines scientific thinking with creativity and business experience to help high growth and enterprise clients leverage the power of data driven insights.Every organisation is collecting and creating huge amounts of data. Understanding that data, interrogating data to tell relevant and meaningful stories and making those insights available for everyone is how modern businesses scale at pace.Data Insight partners with companies to generate value from their data. To empower staff to make Data Driven Decisions in real-time from business insights they trust. Backed by a Data Strategy and Policies to manage data and protect privacy.Clients work with our Data Analysts to deliver organisational change, to reinvent and innovate, leveraging owned and public data sets to produce business insights that create commercial value.

Data Insight

Blockworks is New Zealand's Premier Blockchain Event; hosted at Auckland's ASB Waterfront Theatre on October 12th 2018, and attended by more that 400 people.A showcase of organisations using Blockchain technology to solve critical business problems and the impact those solutions have on you, business, government and society.Blockworks will connect international experts with local trailblazers and business leaders to ignite conversations and partnerships between leading enterprises, Government and start-ups to drive innovation, collaboration and industry development.Blockworks.co.nz // @BlockworksNZ

Blockworks  -  New Zealand's Premier Blockchain Event

Founder  -  Producer

AI Day hosted the premier Artificial Intelligence events in New Zealand during 2018 and 2019. These events change the narrative around AI in NZ, demystifying the science from the science-fiction and challenging Government and Business to discuss the impact of AI on people, business and society. We made the impact of AI a national, mainstream conversation.As founder and producer I am incredibly proud of all the sponsors, partners, speakers and production crew who helped us make AI-DAY one of the most professional run and successful tech events in New Zealand.

AI-DAY  -  New Zealand's Premier AI Event

I worked with the Senior Leadership and Marketing team to develop marketing methodology, improve marketing messages and digital media content.

ecoPortal

Virtual CMO (Contract)

I lead a team with a Technical Marketing Automation specialist in Auckland and a Content Producer based in San Francisco with technology and agency partners.Our core focus was to acquire and nurture high-quality leads within the Asia Pacific and North American Markets to fuel the sales team with prospects that are knowledgeable and ready to purchase. We achieve this through a combination of thought leadership and product marketing content and campaigns using a full set of digital marketing assets and channels. In the last year, we completed a digital transformation project, migrated from Hubspot to Marketo and completely refreshed the brand, simplified the proposition and rebuilt the digital marketing assets from the ground up. We changed the pricing to a more traditional SaaS model where software plus services are bundled together in a fixed monthly subscription. I sat on the leadership team driving business strategy, lead generation, sales and marketing collateral production, user engagement and communications initiatives. - ABOUT RESULTS - <a href="http://RESULTS.com">RESULTS.com</a> - Business Productivity <a href="http://PlatformResults.com">PlatformResults.com</a> integrates Real-Time Data into Projects and Metrics for Teams & Individuals so you can hold meetings and collaborate in Live Chat to achieve them.We've taken the 4 best practices in modern management:- Cascading Company Strategy- Metrics that Matter- Meetings with Impact- Collaboration in Context And developed a workplace productivity platform that brings them all together. RESULTS is the only one that offers the C-suite a complete management solution while giving employees a platform where they can interact with their job the way they interact with their friends on social media.

RESULTS.com

Tomizone, listed on the ASX provided software and technical services to deploy enterprise WiFi services to large infrastructure, public transport and public spaces. With clients across New Zealand, Australia, Asia and the United States my role had significant international scope.Tomizone helps Airports, Cities, Museums, Libraries, Hotels, Transport Hubs, Retailers, Healthcare and Events create engaging digital experiences powered by WiFi  -  ASX:TOMLeading the Marketing at Tomizone I was focused on Brand, Proposition, Sales Collateral and Communications to support the sales team and global partnerships. Including the development of digital assets, Marketing Automation, CRM, Customer Case Studies, and other collateral.

TOMIZONE

Head Of Marketing

Ora was a fast paced, growing business that migrated from Localist into a SaaS based modern professional services company focused on SME's.Ora provides Kiwi businesses with software and services to help them grow. While I was there they had more than 100 staff supporting around 2,000 customers.The Ora app helps business owners understand the digital landscape they operate in, learn about their competitors and monitor digital activity.It helps business owners learn what marketing tactics are delivering results and where to invest their budget next.As the Marketing Manager I reported to the CEO and worked along side the Head of Strategy, Head of Sales, Head of Product and the fulfilment teams.I was the voice of the brand, writing blog posts, running monthly Town Hall events and leading the Ora Dreams project which awarded growing Kiwi business grants worth up to $50,000 at events held each quarter.I was responsible for brand, proposition, digital assets, collateral and communications including on-boarding and in-app education. I mapped out detailed customer journeys as they progressed through sales, app onboarding and services fulfilment. And matched each interaction to communications, people and reporting.As a leader in a complex, constantly changing organisation I faced regular challengers that tested my metal. Those experiences fuelled my toolkit for the next adventures.

OraHQ

Contracted to Taskforce to lead their Digital Marketing program. Phase 1 is to attracted Trade and Service business owners to register their interest in a Taskforce Franchise and build brand awareness leading up to launch.

Taskforce Australia Pty Ltd

Digital Media and Communications Manager - Contract

Working with the Marketing Manager I developed, produced and managed their social media marketing program and advised on the wider digital media strategy.We proved, with social media marketing that we could lift sales across all stores, nationally with minimal budget. We actively used database marketing, custom audiences and customer segmentation profiles to target the right people at the right time with the right message. And tracked traffic through to sales for attribution modelling.

Hardys Health Stores

Digital Media / Social Media Markerting - Contract

Work with the communications team I developed the Honda Insight social media campaign. Called the 'Weekend Insights Challenge' we invited influencers from big brands to compete against each other for the best fuel economy. We ran a public leaderboard. The campaign was so successful Honda dealerships nationwide picked up the concept and ran local challenges for their local businesses. The 3 month campaign resulted in 3 sales and a number of leases.

Honda New Zealand

Social Media Marketing Consultant - Contract

I wrote a weekly blog post on <a href="http://rwc.com">rwc.com</a> telling the story of the world cup, matches and incidents through the social media lens. Using big data tools I exported raw data from Twitter, Facebook, Instagram to build interactive profiles of social media content, audience profiles, sentiment graphs and other insights.At the end I produced the RWC 2011 Social Media Report

RWC2011

RWC2011 - Social Media Content - Contract

Working on a daily basis with CEO Paul Cameron, Investor Derek Handley, Senior advertising staff at Facebook and Google to develop and activate the launch program for Booktrack. Coordinating Social Networks, Page development, Engagement, Analytics.

Booktrack

Social Media Marketing - Contract

Whilst I had been the champion for Social Media in the company for 2 years creating the Social Media Managers position allowed Zendesk to drive product education, thought leadership and customer support strategies in a multi channel environment.In 4 months I increased the size of the social networks by 60% and fostered a strong proactive community around the brand. Social media contributed 10% of all traffic to Zendesk.comI worked with the development, marketing, public relations and customer support teams to engage them in content creation, community development and other initiatives. I established a Guest Blogger program and engaged partners, customers and industry experts in content creation promoting thought leadership and best practice.

Zendesk

Social Media Manager

keepitblu is a social enterprise developing community, partnerships and channels to create sustainable revenue streams for marine reserves. Phase one launch will feature community profiles, newsfeed and social networking. We'll be announcing partnerships with local and international marine reserves shortly. Over the last 2 years we've been in platform design and development. Layer one is completed with many more to come. Stay tuned for more information and please tag your ocean photos with #keepitblu

keepitblu

Co-founder

Kicked off the Auckland chapter of Social Media club

Social Media Club Auckland

Co-Founder

As the 8th hire for <a href="http://Zendesk.com">Zendesk.com</a> I started writing the documentation, providing customer support and driving sales across the Asia Pacific Region.

Asia Pacific Business Development Manager

Pioneering strategies to improve the customer experience for Australasia’s biggest online bookstore.This included re-engineering processes to simplify interactions, developing the websites and in-house software, adding new functionality, reporting tools and improving overall usability.Improving people management programs to reduce person dependency, facilitate change, manage growth, coach, reward and empower.The CSM position was made redundant."Recommendation"Kunal Kripalani - Fishpond Marketing ManagerJustin is a high energy manager who brings an upbeat vibe to any environment he is in. He knows how to build and foster a great team and takes an immense amount of pride in everything he does. November 04, 2008

Fishpond.com

Director of Customer Services

Leading a team of 15 full and part time Employment Consultants providing face to face, email and voice based customer service for students and employers.Organisational changes resulted in the National Contact centre being developed with the Wellington Team. The migration from a legacy database to a new web based system was challenging and required leadership and process re-enginerring. We were involved with design, testing, and the migration process.

Student Job Search

National Contact Centre Manager

In conjunction with NZIM I launched and ran the Wellington Young Professionals Group. We hosted events across the city connecting, inspiring and educating 20-34year olds as their professional careers develop.

New Zealand Institute of Management

Wellington Young Professionals Networking Group - Founder

The NRG Trust ran a Business Incubator, helping young people set up and grow their own businesses.Through networking I sought out 6 Board Members and together we formed the Organisation.With $100,000 of funding awarded in the first year through the Wellington City Council and the Community Employment Group we recruited 7 start-ups, negotiated support from various professional service providers and forged strong relationships within New Zealand Trade and Enterprise, Industry New Zealand, Te Puni Kokiri and a number of community groups.

Justin Flitter

Justin Flitter