Ultano Williams is a dynamic entrepreneur and project leader with over 15 years of experience in the digital advertising and ad-technology space. He has a proven track record of working with publishers, app developers, digital advertising technology vendors, media agencies, advertisers, and creative agencies across Europe, US, LATAM, APAC. Williams' vast working experience has given him exposure to various niche digital areas, such as mediation platforms, ad exchanges, SSP, DSP, programmatic, ad serving, mobile advertising, tracking, tag management, site analytics, CDN, video player-CMS, email marketing, and CRM solutions.

Williams has held key positions in some of the biggest names in the industry, such as Doubleclick-Google, FullSix-WPP, Sizmek-EyeWonder-Limelight Networks, among others, and has worked alongside co-workers to achieve strategic and revenue goals. He has also been a board member of the IAB and contributed significantly to mobile, video, and adserving/RTB advertising standardizations.

Williams is passionate about sharing his knowledge and expertise with industry colleagues and boosting success in the fast-moving digital advertising space. He has participated in roundtables, industry seminars, and post-graduation teaching courses. Williams has a Master's Degree in Information Management & Finance from Westminster University and a BSc in Business Studies and Psychology from Surrey University.