Fashion Institute of Technology

Director of Demand Generation @ Refine Labs  -  B2B Revenue Operations & Growth Marketing

New York City Metropolitan Area

Refine Labs is a progressive demand generation firm focused on growth-stage B2B SaaS. With a unique combination of strategy and research, we execute marketing for the way people buy in 2021. We create demand in Dark Social to build brand affinity with future buyers. We capture  existing demand through intent channels to generate immediate pipeline. And we align ourselves to revenue, not vanity metrics. By not obsessing over attribution, we’re free to do what works, not just what we can measure.

Refine Labs

Director of Demand Generation

BUILT BY GIRLS prepares female and non-binary students to step boldly into careers powered by technology.

BUILT BY GIRLS

Mentor

Personalization Pioneers is a community connecting and celebrating those who aren’t afraid to break the boundaries of customer experience to make it better.

Personalization Pioneers

Member

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.

Dynamic Yield

Paid Media and Demand Generation Manager

Concept and implement targeted advertising campaigns in-house driving sales and brand awareness through online marketing channels (SEM, SEO, paid social, display, programmatic, retargeting, a/b testing, optimization) and offline campaigns (print, OOH, TV)

Managing and scaling budgets annually, allocating dollars to build omni-channel media plans across strategic tactics to ensure ROI and KPI's are exceeded

Advising on multi-channel marketing strategies through notable retail partners to align with brands own initiatives

Overseeing social media activity and influencer marketing

Assisting to develop overall UX/UI design for site optimization, traffic plan, and create goals over direct owned website

Komar

Marketing Manager

Created marketing and promotional materials for corporate and brand use, both digital and print

Partnered with advertisers to implement brand right creative strategy and usable ad submissions

Developed social media content calendar driving engagement by 54% on Facebook and Instagram for brand

Created, curated, and managed all published content (images, video and copy) throughout all social channels

Marketing and Communications Intern

Met with clients to discuss and identify marketing objectives and media strategy

Published and edited press releases for new product lines

Created and published content 3 to 5 times daily across all O&O social media platforms

Delivered reporting and analytics based on customer KPI’s

Handled monthly budgets, managing campaign costs, and invoicing clients

Holsted Marketing, Inc.

Marketing And Social Media Coordinator

Gained hands-on experience in preparing marketing collateral, press releases and promotion of large-scale fashion events

Facilitated communications and sales with 6 key luxury retail partners.

Worked closely with the e-commerce team to maintain and update the brands online retailing component.

Honed leadership skills and motivating fellow team members on the showroom's sales team.

Liz Spektor