Attiya Abdulghany is an accomplished digital marketing and product strategist with over 15 years of experience in multiple industries. She is the founder and CEO of Oliver + Sons, a renowned digital strategy consultancy that offers solutions to help companies thrive and expand online. In addition, she serves as the CMO with REEA Global, a company specializing in digital transformation. With Attiya's leadership, TuneUp Media's marketing team expanded its customer acquisition and retention strategy, social media, BI and analytics initiatives, and ecommerce experience. Her innovative multi-channel marketing strategy led to constant year-over-year growth for the company. She has a vast breadth of experience in motivating and inspiring cross-functional teams to accomplish product, revenue, business, and marketing goals. Attiya is an experienced coach and mentor in leading marketing professionals, product, design, and engineering teams. Before joining TuneUp, she created marketing strategies for several early-phase firms in New York City. She was also a member of the early group of New Media Strategies, a social media marketing and measurement pioneer and leader that Meredith Corporation later acquired. She worked with a variety of vertical accounts, including entertainment, automotive, and packaged goods. Attiya's specialties include ROI-driven customer acquisition, growth marketing, branding and identity, new and emerging technologies, user experience, trend analysis, ecommerce, information architecture, customer behavior analysis, team leadership, SEM, multi-channel marketing policies, email marketing, and product marketing. She studied Latin American Language and Area Studies; Culture, Economics, and Politics, 3.5/4.0, and earned a Web Analytics certification from New York University.