Sarah Williams
Sarah Williams is a highly experienced Managing Director with a notable track record spanning over 20 years in event creation and business management within B2B sectors.
Throughout her career, Sarah has excelled in leadership roles, showcasing her ability to rebuild teams, enhance profitability, and drive new business growth with a collaborative and inspirational approach.
She possesses vast experience in managing event portfolios ranging from 20 to 180 events annually, with proven success in handling P&L responsibilities from £2M to £8M.
Sarah has demonstrated exceptional leadership skills in both large corporations and privately owned SMEs, overseeing teams of up to 60 individuals across various international offices.
Her line management responsibilities have covered production, sponsorship, delegate sales, marketing, customer experience, and business support teams, fostering synergies with publishing, exhibitions, industry awards, and data research.
Sarah's event management expertise spans a wide array of formats, including digital and hybrid events, webinars, large-scale conferences, exhibitions, annuals, awards, partnerships, seminars, and workshops.
She has spearheaded new business development initiatives across diverse industries such as oil & gas, renewable energy, automotive, finance, commodities, maritime, business management, law, and compliance.
Sarah has led teams through internal restructuring, business mergers, and joint ventures, showcasing her strategic acumen and adaptability in evolving business landscapes.
Her professional journey includes establishing and managing startup divisions, driving sustainable revenue growth, implementing best practices, and ensuring top-quality processes in all facets of operations.
Sarah Williams has held significant roles in various organizations, including Head of Events at Faversham House, Portfolio Development Director at Fastmarkets, Managing Director at Adam Smith Conferences, and Conferences Director at Centaur Financial among others.
