Stoyan Panayotov is a seasoned Digital Marketing expert with 8 years of experience in the industry. As the founder of Digital Sales Expert, he has helped clients achieve exponential growth and remarkable return on advertising spend on Facebook Ads. He is well-versed in various online tools and platforms such as HubSpot, AdEspresso, Google Analytics, MailChimp, OptinMonster, CrazyEgg, SimilarWeb, ClickFunnels, and LeadPages. He is highly skilled in lead generation, dynamic ads, integration with MailChimp, custom and lookalike audience targeting, in-depth A/B testing, optimization, platforms working with Facebook’s API such as AdEspresso, Facebook’s Pixel and events, and chatbots. His educational background includes a Bachelor of Finance, Finance degree from the University of Economics – Varna. Stoyan has held various leadership roles in different organizations such as CEO at Design Expert, CEO and Lead Generation Strategist at Bots.bg, and Local President at JCI (Junior Chamber International). He has also been a Varna Chapter Director at Startup Grind, Corporate Relations Manager at JCI Bulgaria, Chief Operating Officer at EasierEnglish.BG, Training Coordinator at AIESEC, and External Relations at AIESEC. With his vast experience and expertise, Stoyan Panayotov is dedicated to helping people reach their full business potential.