Robert Eckelman
Robert Eckelman
Robert Eckelman is an accomplished advertising and marketing professional with a Bachelor's Degree from University of South Florida. His expertise is in connecting top-tier providers, networks, and skinny bundles to clients' needs to help them strategically plan, place, optimize, measure and maximize the Connected TV (CTV) - Over The Top advertising opportunity. With a strong background in sales and business development at WTSP, Robert has transitioned into 100% transparency thanks to ConnectADtv.
His proven track record speaks for itself in the CTV - OTT space, where he has shifted power from media companies to marketers by offering clients the ability to build precise audiences made up of the best prospects. Premium inventory is a basic must for Robert, but the real value comes with the design and implementation of the campaign structure by an expert. Clients receive in-depth reporting that leads to continuous improvements before, during and after a campaign has ended.
Robert truly believes that CTV - OTT shifts power from media companies to marketers, and aims to use his expertise to help clients become the best at what they do. With a focus on data and technology to continually improve campaigns, Robert is at the forefront of the CTV - OTT world.