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Giulia Zanzi

Marketing Director - Consumer & Digital Transformation - World Economic Forum Global Shapers
Ravenna, Emilia-Romagna, Italy
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Giulia Zanzi is a dedicated professional with a passion for innovation, creativity, and community building.

With a diverse background in top brands like Procter & Gamble, Technogym, and Clearblue, as well as international organizations including the World Economic Forum and Global Shapers, Giulia has cultivated a unique expertise working across Europe, Asia, and Latin America.

In her role as a Consumer Digital Marketing Director at Technogym, Giulia was a key member of the Executive Committee, overseeing various marketing functions such as Consumer Communication, CRM, Marketing Intelligence, and more, driving the brand's consumer and digital transformation.

Her successful track record includes leading groundbreaking initiatives like the launch of the First Connected Ovulation Test System, earning prestigious awards for innovation and product excellence.

Giulia's experience extends to senior marketing and commercial leadership roles in emerging markets, where she spearheaded Clearblue's expansion and established the brand as a top seller within a short timeframe.

With a solid foundation in business administration and international management from institutions like Bocconi University and Fudan University, Giulia continues to expand her skill set, most recently focusing on the implications of artificial intelligence on business at MIT Sloan.

Beyond her professional endeavors, Giulia is actively engaged in advocacy work, particularly in promoting inclusive leadership, bridging the digital divide, diversity and inclusion, and empowering young women.

Giulia Zanzi's career trajectory showcases her commitment to driving innovation, fostering meaningful connections, and making a positive impact in the professional and social landscape.

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