Bettina Maisch is a highly accomplished business and communication professional with expertise in entrepreneurship, design thinking, innovation management, and agile methods. Throughout her career, she has held several prestigious positions, including Head of Entrepreneurship Education and Qualification at Strascheg Center for Entrepreneurship, Professor for Entrepreneurship at Hochschule München, and Jury Member Service Design and Talent Award at IF Design Award. Bettina received education in business and communication from renowned institutions such as University of St. Gallen, Universität Der Künste Berlin, and Technische Hochschule Ingolstadt. She has worked with numerous organizations, including Siemens, where she held various roles such as Senior Key Expert Consultant for Industrial Design Thinking and Portfolio Project Manager Industrial Design Thinking. Additionally, she has worked as a visiting researcher at Stanford University and University of California, Berkeley, Haas School of Business. Bettina has also contributed to the academic community by lecturing at several universities such as St. Gallen University and Universität Der Künste Berlin. She has served on the international advisory board of Durham University Business School and Danish Design Centre/Dansk Design Center. Bettina's impressive background makes her a valuable asset to any organization looking for an entrepreneurial expert with a deep understanding of design thinking.