Peter Gibson is the General Manager of Data, Technology, and Operations at Digitas Affinity ID, where he leads a team in delivering exceptional customer experiences through marketing, advertising, and data technologies. He earned a Bachelor of Commerce, majoring in Information Systems and Marketing from the University of Auckland, and has worked in digital and loyalty roles in both the UK and New Zealand. He is highly skilled in developing strong relationships, creating efficient and effective teams, and implementing forward-thinking data, technology, and process strategies. Peter's previous roles include Digital Director at Digitas Affinity ID, Technical Director at MSLGROUP UK, Technical Director at Fantastic Thinking (Engine Group), and Web Application Developer at Sysmex New Zealand Limited.