Gemma Russell is an accomplished Senior Account Manager with comprehensive expertise across the consumer lifestyle sector. With a proven record of self-discipline, maturity, and creativity, she brings a wealth of experience working with global, independent, and start-up brands, having worked in both large network and small independent agencies. Gemma's corporate accomplishments include the successful management and delivery of the Zippo Encore music programme across four EMEA markets for three years, generating an average ROI of 100:1 per month for the Boohoo.com account, and the organic growth of the Sonos retainer account by 50%. Additionally, she developed junior team members and brought accounts procedures, practices, and tools to a growing agency. Gemma has performed brilliantly on notable campaigns, including the creation and launch of Gumtree's #UpcycleRevolution campaign, which received nationwide broadcast, won the UK's 'top trending hashtag' on Twitter and got shortlisted for The Drum Dream Awards 2015. She studied English Literature at Northumbria University, and English, Performance Studies, French, and Business Studies at Stamford High School. She is currently a Freelance Senior Account Manager, and a former Senior Account Manager at Manifest London and Account Manager at DeVries SLAM with an Internship at Mischief.