Yeshiva University

COO of Adzz - Marketing & Management Professional and Passionate About People!

Israel

Adzz ltd.

Chief Operating Officer

<a href="https://www.amazon.com/dp/1732893802">https://www.amazon.com/dp/1732893802</a>

The Office is No Place for a Cattle Rancher provides a refreshing look into the human side of management and is an eye-opening journey for managers at any level in an organization.

Learn how to integrate compassion and empathy into your management style without surrendering your authority. Understand what separates a manager from a great manager and how you can leave an everlasting positive impression on your employees. Each chapter comes complete with step-by-step guidelines for improving your managerial skills.

Among the topics covered:
How to provide employees with meaningful and inspirational feedback that increases motivation.
Insights into becoming a better listener both in and out of the office.
How to run fun, efficient, and effective meetings and not ones where everyone is scrolling through his or her phones!
How to fire someone with dignity and compassion.
Avoiding a dud hire: How to choose the right employee from a sea of applicants.

This book is a must-read for anybody who is fed up with generic management books peddled by people who have seemingly never managed a real human being!

Aryeh Brickner, Mangement Consultant

Author: The Office is no Place for a Cattle Rancher! How to Practice Empathetic & Mindful Management

CMO of WakingApp, an SaaS company in the AR space. Oversaw all aspects of marketing, positioning, PR, customer acquisition, sales functions, and customer success.

CMO of Sync.AI, mobile app developer  was responsible for building  and overseeing the entire mobile marketing infrastructure, including site, email, social, paid acquisition, product marketing etc.

Worked with B2B companies in developing and implementing online and offline marketing plans, including positioning, branding, lead generation, marketing automation, social media, (Facebook, LinkedIn, Pinterest) email marketing, ad buy, site optimization, conferences, and sales collateral.

Management Trainer: Focusing on practical,  down to earth management, and leadership training.

Aryeh Brickner, management consultant

Marketing Consultant and Management Trainer

Managed global online marketing for consumer applications division.

Responsible for marketing and sales P&L.

Strategic planning for all aspects of brand management, marketing, product and business.

Planned and oversaw annual online media spend, including Google, BING, Facebook, YouTube, Pinterest and affiliate channels.

Ensured execution of marketing plan including, email blasts, social media, cross-marketing, re-marketing, PR, content marketing etc.

Charged with goal setting and personal development for all team members.

Perion Network

VP Marketing

Managed the business life cycle for desktop and mobile consumer products and was responsible for all areas of operations, including development, support, product, and marketing.

Responsible for departments P&L and meeting yearly EBIDTA target.

Oversaw all online marketing efforts including strategy and branding, PPC campaigns, Email marketing, optimization, and sales campaigns.

Implemented new forms of revenue streams such as advertisements, email ads, and cross-product marketing with external partners.

Director of Product Marketing

Managed a 70-member marketing department in charge of acquisition, conversion, retention, and product operations, for an online gaming client.

Responsible for meeting all financial targets (P&L) for the casino group.

Creation of yearly marketing budget and financial goals.

Strategic planning for all aspects of product development, branding, and marketing.

Development of acquisition and retention strategies for worldwide markets.

Planned overall brand visibility & brand reputation through SEO, advertising, email, social media, and traditional media.

Goal setting and personal development for all department-level managers.