Kenyi Messina is an expert in strategic planning, product development, market research, advertising, promotion, communication strategies, brand positioning, sales (traditional and non-traditional channels), organic growth, customer experience, and Design Thinking methodology. She holds a post-graduate degree in Marketing from Universidad APEC and a diploma in middle management from the same institution. She also holds a degree in Marketing from the Instituto Tecnológico de Santo Domingo and a CEM Expert certification in Customer Experience Management from IZO. Messina has worked for Grupo Universal, where she held several positions, including Director of Customer Segments, Director of Product and Market Research, and Marketing Manager. She also attended the Programa de Innovación y Orientar la Organización al Cliente at Barna Management School and a Customer Experience Management CX Business course at the International Customer Service Association Latin America.