Arizona State University, W. P. Carey School of Business

Embry-Riddle Aeronautical University

Senior Director, Ancillary, Revenue Analytics, and E-Commerce

Frontier Airlines

Director, Ancillary and Revenue Analytics

American Airlines

Senior Manager, Revenue Integrity and Distribution Technology

Lead a team to navigate a path in a rapidly changing and more complex marketplace. Coordinate and prioritize commercial initiatives, revenue management systems, new delivery capabilities, offer management, product segmentation and enhanced channel optimization.

Senior Manager, Revenue Management Futures Planning

- Led Revenue, Pricing and Yield Management strategy and execution in the Asia/Pacific entity
- Developed team members on revenue strategy, business process execution, and people and thought leadership
- Influenced external partner strategy and led team members from diverse cultures to common goals
- Established Qantas-American Joint Business; "Day 0" and "Day 1" strategy, key metrics, and implementation
- Enhanced the Pacific Joint Business revenue relationship and strategy, established centralized pricing hub, and managed strategic execution for both American Airlines and Japan Airlines
- Strategic collaboration with Network Planning, Sales, and Alliances to set and achieve revenue goals
- Collaborated with development and execution teams to develop business processes, tools, and systems enhancements to solve critical and complex business problems

Senior Manager, Asia/Pacific Revenue Management

- Led Yield Management strategy and execution in the Asia/Pacific entity
-  Developed team members on revenue strategy, business process execution, and people and thought leadership

Manager, Asia/Pacific Yield Management

- Led data driven analysis to establish the company's premium economy pricing strategy, ad hoc pricing strategy reviews, and unaligned carrier competitive strategy
- Advanced data analysis, modeling, and report development using tools such as SQL, SAS, and Excel
- Led impactful project to enhance premium cabin business process, tools, and revenue results, a key deliverable

Manager, International Pricing Analysis

Lead and develop pricing analysts and processes to define, measure, and execute on the full potential of American's global International to International and Offline network.
Develop and execute unpublished pricing strategy within the MCLA region.

Team Lead, I2I/Offline/Unpublished Pricing

Lead and develop yield management analysts to manage, improve, and defend the revenue performance of the Latin America network through analysis, measured risk taking, and consistent execution. Collaborate on performance, strategy, and outlook with team, management and other key leaders.

Team Lead, MCLA Revenue Management

- Key member of projects and initiatives which seek to maximize revenue and improve business process efficiency; such as Groups Quality Index, dual system yield management, business processes and tools, pricing automation, and standardized reporting amongst others. Received Chairman’s Award for the GQI project.
- Leader in merger integration between US Airways and American Airlines, promoting and developing team cohesion, knowledge sharing, process improvements, and a successful department integration.
- Developed business processes and tools to standardize and automate yield management and pricing techniques, generating significant incremental revenue and efficiency gains.
- Advanced data analysis, modeling, and report development using tools such as SQL, SAS, and Excel.
- Developed first reports on the merged international business, improving business clarity and revenue potential.

Team Lead, International Yield Management

- Manage the demand forecast, planning, and strategy for markets generating an annual revenue of $450 million.
- Develop original analysis and implement strategies to maximize and accelerate revenue growth (RASM) on a subset of domestic markets through rigorous quantitative analysis of historical passenger demand, the competitive environment, and consumer-buying behavior.
- Advanced data analysis and modeling using Excel, Oracle Discoverer, SQL, BI/Data Warehouse utilities, and other in house reporting tools.

Strategic Forecast Analyst

US Airways

- Reported to the President and managed seven direct reports consisting of company recruiters and support staff while managing service delivery for all clients. Developed and managed a requisition flow  averaging 150 new staffing requests per month.
- Developed and implemented a "Channel Recruiting Model" to develop internal specializations and order flows for recruiting staff in a growth environment. These processes and procedures resulted in company revenue growth of 30% each year during a recessionary environment. Led strategic planning and establishment of internal and external pipelines of talent to meet the rapidly growing demand.
- Strategic leader in maintaining a contractor work force that consisted of five hundred contract professionals deployed to client sites. Implemented processes to grow the work force by an annualized average headcount of 18% per year in additional to sustained revenue growth.
- Developed initiative for and guided company through third party certification process for becoming a certified Women’s Business Enterprise through the WBENC.
- Successfully conducted RFQ/RFP responses and company presentations with prospective clients, achieving primary supplier positions in highly competitive environments with Fortune 5 companies.
- Created, developed, and implemented a metrics program where none had existed before, which consisted of measurements for recruiter performance, company performance, and projections which enabled financial forecasting , recruiting process management, company capacity planning while increasing efficiency.
- Worked hand in hand and maintained open channels of communication with client supply chain and staffing professionals to efficiently source and fill open requests.

ATP Personnel Services Corporation

Client Services Manager

- Reported to Staffing Manager and provided full service recruiting for contract, contract to hire, and direct hire positions in the Administrative, Technical, Professional, and Light Industrial Fields. Many positions required a complex skill set to meet client demands and required a thorough review of the candidates experience and the requirements of the requisition to source the proper candidates.
- Daily requirement load averaged 3-5 new requirements per day at locations throughout the United States.  Successful in sourcing, screening, and submitting two candidates per requirement within twenty four hours of receiving the requirement, often submitting quality candidates within hours of the request opening in the following areas of concentration:

Administrative includes: Executive Administrative Assistants, Purchasing Assistants, Project Coordinators, and HR Coordinators.

Technical includes: System, Software, and Hardware Engineers, Developers, and Consultants across a diverse range of technologies.

Professional includes: Project managers, Human Resource Professionals, Supply Chain Analysts, Accountants, and Financial and Data Analysts.

Light Industrial includes: High Performance Server Assembly and Materials Management.

- Significant search experience utilizing internal databases, LinkedIn, web searches, internet job boards, and professional groups using constantly re-defined search techniques to drive the search and locate the best candidates for the position.

Recruiter

- Reported to the training Team Manager and conducted Primary, Instrument, and Multi Engine professional flight instruction in Cessna 172 and Piper Seminole PA-44 aircraft under Federal Aviation Regulations Part 141 and 142.  Maintained a 90% student pass rate for first attempts at stage checks and certification exams.
- Exercised significant independent judgment with majority of training conducted at night and away from the training center. Responsible for student and asset ($400,000+) safety at all times, no incidents of damage to aircraft or equipment.
- Developed individualized lesson plans for students and completed resource scheduling to ensure that aircraft, flight training devices and other training facilities were available. This task required significant planning and alternatives as weather, resource availability, or student schedules could change at any time and re-planning was often required in order to complete training goals for the day.

Instructor Pilot

Supported the south west's fire fighting operations.

USFS

AD Fire Fighter (casual)

- Reported to and supported the Director of Admissions as he developed policy and standards to guide University recruitment efforts. Significant data analysis of enrollment metrics and projects using Microsoft Excel and in house data mining programs. Analysis included real time measurement of admissions metrics, projection for future standards, and the retrieval and digitization of a decade’s worth of admissions data to a presentable and manipulatable Excel database.
- Project managed and was directly responsible for a week long summer event along with subsequent functions throughout the year known as the Great American Aero Derby (GAAD). Developed GAAD from a 4 participant weekend summer event to a seven day overnight camp with over forty participants. Developed marketing program to promote the camp through use of email, internet and print marketing throughout the SW US, drew participants from a wide geographical area.
- Partnered with organizations in the South West US to organize regional GAAD camps throughout the year, furthering University and program exposure and generating leads for the admissions pipeline.