Karen Mayo is a successful entrepreneur and internet marketing guru who has made a name for herself in direct response advertising, ecommerce, and affiliate marketing. With a degree in Business Administration from the University of Vermont, she co-founded Mayo and Marsh, LLC, a direct marketing consulting firm, before transforming it into a state-of-the-art internet marketing company. Karen's extensive skills include website development, organic and paid search tactics, lead generation, Google Analytics, SEO, and continuity marketing.

Karen's impressive track record includes generating hundreds of millions of new customer leads and increasing revenue through successful affiliate marketing programs, breakthrough offers, and profitable back-end continuity programs. She has also developed new products and brought them to market while providing expert results analysis and creative direction. Karen has held positions as President of The New England Trading Company, Ltd., and Senior Marketing Group Manager at Littleton Coin Company.