Greg Herman

Director of Digital Media Channels at Target
Greater Minneapolis-St. Paul Area
Summary
Greg Herman is a seasoned marketing professional with a diverse skill set and a proven track record in email marketing, content marketing, digital marketing, and brand management.
With a background that includes roles at Target, Digital River, MagnetStreet, and Elim Care, Inc., Greg has gained extensive experience in various marketing functions such as campaign planning, project management, and marketing communications.
His expertise extends to specialties including Pinterest, web analytics, retail marketing, e-commerce, and direct marketing, showcasing a well-rounded skill set in the marketing field.
Greg's educational background includes a B.S. in Marketing from the University of Northwestern - St. Paul, building a solid foundation for his successful career in marketing.
He excels in leveraging tools like Salesforce Marketing Cloud, Epsilon, and Adobe Analytics to drive effective marketing strategies and campaign analysis, demonstrating a deep understanding of marketing technologies.
Greg's strengths according to StrengthsFinder are Competition, Intellection, Restorative, Responsibility, and Deliberative, indicating his strategic thinking and problem-solving abilities in his professional endeavors.
With a specialization in brand building, brand identity creation, and re-branding, Greg has a keen eye for enhancing brand presence and market positioning to drive business growth and engagement.
Having worked in marketing roles catered towards real estate, K-12 schools, and retail sectors, Greg possesses a well-rounded industry exposure that enriches his marketing insights and capabilities.
As the Director of Digital Media Channels and a former Senior Email Marketing Manager at Target, Greg has honed his leadership skills and strategic vision to drive successful marketing campaigns and initiatives for a retail giant.
His tenure at varied organizations coupled with his educational background and specialized skills make Greg Herman a seasoned marketing professional with a wealth of experience and expertise across the marketing spectrum.