Aretha Choi

Meet Aretha Choi, a digital and tech expert who is making waves in the world of product management. She currently serves as the Vice President of Digital at Ephemeral Tattoo, where she oversees their digital strategy and product development. Aretha is a graduate of both Barnard College and Columbia University, where she received Bachelor's degrees in Asian American Studies. She also studied Korean Language and Literature at Yonsei University.

Aretha's impressive career includes a stint as a Product Consultant and Mentor freelance worker, as well as Director of Product Management and Principal Digital Product Manager roles at Casper, a mattress and sleep products company. Her experience in retail and customer experience has been particularly notable, as she has served as Senior Digital Product Manager at Casper and a Digital Strategist at Barrel.

Aretha is a former Account Manager at Red Antler and Content Strategist Associate at Barrel. Her early experience in public interest work includes a position as a Public Interest College Intern at the Korean American League for Civic Action.

Overall, Aretha Choi is a dynamic and accomplished professional whose expertise spans digital strategy, product management, and retail. Her experience in a variety of roles and industries makes her a sought-after voice in the tech and business worlds.