Indiana University Bloomington

Connector I Marketer I Non-Profit Leader

Non-profit leader building partnerships with the school district, broader community, and families to ensure equitable access to community out-of-school programs for students in lower-income households. Edina Give and Go is a trusted community resource focused on unlocking opportunities by removing barriers through connection, funding, and advocacy.

Edina Give and Go

Executive Director

Marketing and communication consulting focused on adding energy to propel mission-minded organizations. Combining for-profit marketing experience with non-profit passion to offer flexible thought leadership. From goal setting to prioritization, communication planning to execution. <a href="http://www.propellingmissions.com">www.propellingmissions.com</a>

McCracken, LLC

Founder and Mission Propeller

Cross-functional leader with Minneapolis church plant. Partnered with Lead Pastor to bring the vision to life across operations, communications, team, and financial stewardship.  Built and executed efforts to support the congregation.

Lighthouse Mpls Church

Leading team focused on developing enterprise marketing plan for key kids categories from toys/sporting goods and crafts/school supplies to licensing partnerships and back-to-school efforts.

Target

Marketing Director

Built overall Back to School marketing strategy and role of marketing in delivering on business goals for second biggest timeframe in retail calendar. Cultivated strong relationships across research, media, creative and business partners to guide work and stay rooted in core insight from strategy to launch of efforts.

Implemented key evolutions to existing annual and quarterly planning processes to drive for smarter investments and greater return. Facilitated process for developing marketing’s overall strategic roadmap.

Sr. Group Manager, Marketing Strategic Planning

Drove marketing’s annual planning process, identifying opportunities and defining clear objectives, strategies and financial plans to guide the full marketing organization.  Built and launched quarterly process efforts focused on holistic analysis of marketing results in order to optimize and adjust up-coming work.

Group Manager, Marketing Strategic Planning

Built and launched overall marketing annual planning process.  Worked with senior leadership to set the vision for identifying biggest opportunities and defining marketing’s role in delivering on business challenges.

Storewide Brand and Category Marketing

Led marketing efforts for key design partners within the apparel and accessories categories of business. Led cross-functional teams from strategy through execution focusing on effectiveness and brand growth. Managed on-going in-store signing and identified and tested opportunities to innovate within apparel and accessories areas, creating better experiences for our consumer.

Apparel and Accessories Category Marketing

Supported in-store signing, packaging and national print efforts for Target’s home categories.  Managed strategy to execution of key elements across 1,800 stores.  Managed cross-functional teams internally and externally, including business, media, creative and agency partners.