Kristy Watson is a seasoned and effective global CMO and ecommerce digital leader for beauty, lifestyle, and luxury brands with 20 years of experience. She brings vision, strategy, and execution with strong leadership and team-building skills. Kristy has a proven track record for success and knows how to put the consumer in the center of the brand and make data-driven decisions to deliver practical solutions and drive results.

Kristy studied Bachelor of Applied Science at University at Buffalo. Throughout her career, she has worked on start-ups, founder lead brands, as well as larger conglomerates. She was the Head of Growth at Kjaer Weis and Chief Marketing Officer at ERNO LASZLO. She also worked as a Senior Vice President of Marketing & eCommerce at IPPOLITA, Director of Marketing & eCommerce at Yummie, Director of Marketing at 24 Seven Talent, Senior Manager Integrated Marketing at PEOPLE Magazine - PEOPLE.com, and Senior Marketing Manager at The Upper Deck Company. Kristy's most recent focus has been on relaunching an iconic cult skincare brand in North America, EU, and China; she worked on an omnichannel strategy that delivered across multiple KPIs.

Kristy is a curious leader, highly strategic, creative, and loves to tell stories. She equally loves acquiring, converting, and retaining customers, turning them into loyal brand ambassadors. She is also a mentor for marketing professionals.