Rider University

Director, Content & Channel Strategy at WE

New York City Metropolitan Area

WE Communications

Director, Content & Channel Strategy

- Lead in-house social strategy, listening/reporting, social creative production, influencer, and employee ambassador teams.
-  Oversee budget, planning, and production of all branded social creative.
-  Developed first agile-production model and transformed team roles to lift aesthetic and volume of content.
-  Built new briefing and reporting process, producing a three-tier reporting template layering social insights and culture trends to support business strategy.
-  Partner with both media and creative AOR’s to support social strategy & execution.
-  Relaunched brand platforms and developed the brand’s first men’s profile.
-  First social content strategy hire at company.

Macy's

Director, Social Publishing & Strategy

- Develop comprehensive digital strategies to meet and exceed client goals and KPIs
-  Manage team to implement clients digital strategies across platform.
-  Communicate and collaborate with lead partner on digital marketing goals and results
-  Generate monthly reports on complete marketing campaign performance
-  Optimize website and social media channels for SEO as well as usability
-  Manage community management professionals (outsourcing where needed)
-  Analyze key metrics that unit website and social traffic
-  Partner with advertising and media specialists to increase marketing results

DBOX

Digital Strategist

- Develop and maintain comprehensive social strategies that define how social media marketing techniques will be applied to increase visibility, drive traffic, and report ROI.
-  Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
-  Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
-  Work with brands to explore and identify ways to integrate social media into business strategies and marketing campaigns
-  Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely

Pure Growth

Social Media Strategist

- Develop social strategy for new business opportunities by utilizing elite social listening tools and appropriate cultural and behavioral research.
-  Track community insights, content and platform performance for quarterly reporting.
-  Work closely with colleagues across account, paid media, search and strategy to deliver beyond expectations to client and new business opportunities.
-  Lead a team in monitoring and developing assets for multiple social communities.
-  Garnered press across digital, print, and broadcast media. (Adweek, The View, Huffington Post, Business Insider, Mashable, Elite Daily, Slate.)

MRM//McCann

- Develop and manage creative digital marketing plans for Wine Chateau, Le Malt, Wine Devices, and Uncork Media, effectively driving brand awareness, engagement and traffic.
-  Analyze sales and digital forecasts to determine the correct time for launching campaigns
-  Monitoring and maintaining marketing metrics and budgets
-  Build a strong base of repeat business through online acquisition
-  Examine any new developmental changes in the market and put effort to promote business accordingly

Cody Kopitskie