Jay Norris is a serial entrepreneur and visionary with over 20 years of experience as an innovative strategic dealmaker, experiential marketer, and disruptive platform builder. He holds a Bachelor of Arts in Sociology from Howard University and has held multiple leadership positions in various organizations. Among them is his current role as CEO and Co-Founder of GUESST, where he assists clients in uncovering innovative and scalable business solutions. Jay is also the former Chief Marketing Officer and Co-Founder of BlackLight™, Co-Founder of Detroitbuiltco.com, Chief Growth Officer at Lifestyle Equities, Director of Tenant Representation at Eastern Consolidated, Strategic Investment Advisor for Marcus & Millichap's National Hospitality Group, Founder & CEO of Tastemakers Media, and Strategic Marketing Executive at Arista Records. Jay is a systemic leader and organized team player with excellent communication and negotiation skills. He is a DTC (Direct to Consumer) advocate and highly knowledgeable in innovative and sustainable solutions for maximum ROI. Jay is a proud father of three and happily married. To learn more about Jay and his work, reach out to him at jnorris@guesst.co.