Roberto Carreras is a respected pioneer in the realm of digital technology in Spain, with extensive experience in digital marketing, innovation, and leadership. He founded Voikers, a company that utilizes voice and audio technology to connect brands and people, and is an important contributor to the transformation of brand-building in voice and audio environments. Roberto holds a bachelor's degree from Universidad CEU San Pablo and a master's in marketing and advertising from Universidad Complutense de Madrid. He has also studied Claves para Gestionar Personas at IESE Business School and Technology Entrepreneurship, Business & Management at Stanford University. Roberto has taught as a professor associate at various universities, including Universidad Complutense de Madrid and Universidad CEU San Pablo. He also advised businesses on creativity, business development, and Digital Transformation and Innovation, working with companies such as everis and DreamHack. Roberto was the CEO and co-founder of MUWOM, a company that specializes in audiobranding and digital culture for companies such as Coca-Cola, Audi, Sony, and El Corte Inglés. Additionally, he has taken on multiple roles such as Corporate Communications Manager at Deutsche Telekom and Corporate Marketing Communications Manager at Orange España.