The University of Texas at Austin

Product Management Leader & Consultant. Your partner to achieve goals via SaaS and mobile products with great UX.

Los Angeles, California, United States

Depending on whether clients need to start, grow, improve and/or augment the product management team, services offered include: Ownership of the success of a product portfolio. Identification of opportunities to solve customer problems. Forming collaborative partnerships to deliver solutions. Continuously innovating to differentiate product from competitors. Carrying strategic vision through roadmap and requirements decisions to launch. Ultimately satisfying market needs in order to achieve company goals.Specific services offered:•	Lead the end-to-end product lifecycle: vision and strategy that accomplish goals, roadmap, requirements definition, pricing, positioning, launch and continual metrics•	Drive innovation. Identify and assess opportunities. When warranted, create succinct business case including forecasted revenue. Prioritize by making data-driven decisions.•	Understand customer needs/problems by segment (through direct meetings, observation, support monitoring, surveys, focus groups) and translate into requirements/solutions. Ensure optimal customer experience.•	Know trends through market research and analysis. Leverage models from across industries.•	Assess competition to position/differentiate products for each market segment and to anticipate potential competitive scenarios.•	Translate product strategy into prioritized features. Oversee documentation of use cases and user stories.•	Develop product marketing strategy and value proposition; communicate value, features and benefits; train Sales.•	Lead a team of product managers and product/UX designers to collective success. Hire, train, coach, mentor, assess performance, promote. Manage team productivity and effectiveness, including through resource allocation and process improvements.•	Build and maintain collaborative partnerships. Facilitate, influence, negotiate and evangelize as appropriate.

Full Spectrum Product Management Consulting

Product Management Consultant

I lead product management as well as project management for this 19-person start-up. I oversee the product development lifecycle, with particular emphasis on Business Intelligence solutions. I manage the Product Roadmap and prioritization to ensure resources are effectively utilized for the development and delivery of new product and service offerings. I also help the organization adopt agile product development methodologies and processes to improve its ability to scale to support multiple regional and Fortune 100 clients.Specific responsibilities include business case development, product strategy, use case defintion, agile requirements documentation, operations integration, client deployment, product marketing, process improvement. I also support growth of the brand and the culture.

MyMedicareBot

I led a team to develop and continuously innovate products. I spent time with clients and end users to identify opportunities to solve customer problems. I also strengthened the organization’s product management capabilities, including launching a product advisory board, defining processes and metrics, championing user experience, and enhancing team culture. I covered the entire product lifecycle, starting with a roadmap tied to business strategy and market analysis, carrying the vision through agile development and market launch—ensuring success by sales and implementation teams and ultimately clients.

Conifer Health Solutions

Senior Director, Product Management

Director of Product Management

For a technology company, I was responsible for the success of a portfolio of web-based and mobile products for enterprise users, small businesses and consumers. I led a team to balance client needs, user experience and corporate goals. Scope spanned the full product development life cycle from strategy and roadmap through launch and subsequent analytics.

Connecture (originally DRX/DestinationRx)

Senior Product Manager

Product Manager

I was accountable for all product development and portfolio management for Blue Shield’s Individual and Family line of business. - Continuously optimized the portfolio to maximize sales, retention, revenue and profitability. - Planned long-term roadmaps and strategies to support business unit goals.- Developed unique products that reversed a multi-year trend of declining membership. I led a team of direct reports and large cross-functional teams. Often reporting to VP of Individual & Small Group Markets, I regularly interacted with business unit CEO and senior leadership team.

Blue Shield of California

Assistant Implementation Manager

As a consultant at Schwab and Visa, I:- Managed fast-paced projects for web-based tool as well as collateral.- Defined business requirements and functional specifications for online initiatives.- Worked directly with Executive and Senior VPs on strategies and best practices.- Guided agency and vendor implementation after developing marketing programs.

Charles Schwab

Senior Product Marketing Manager / Project Manager

I helped nonprofits, from creating new brand identities to producing brochures to building new websites. I was promoted to program officer, which entailed high-level client and team management, starting with staffing. (All volunteer.)

Taproot

Program Officer

At Providian Financial, which was subsequently integrated into Chase, my roles included product marketing and customer experience. I led a start-up management team to agree on target customers, competitors and value proposition. Through analysis, I identified opportunities and prioritized features. I owned site strategy for an online business and improved key metrics.

Dan Formanek