Helena Abellán is a journalist and psychopedagogue who has been working in e-commerce, communication, and digital marketing projects for over 15 years. Helena began her professional career in traditional media and later went on to manage projects in marketing, e-commerce, and communication. Currently, she is part of the technology consultancy group Codurance, leading communications and marketing in Spain. The company's focus on process optimization in technical development, as well as team development, has enabled it to achieve fast and secure project output. Helena holds a degree in Communication Sciences, specializing in Digital Journalism and Multimedia Content, a child psychopedagogy diploma, and has expertise in Brand Content, Neuromarketing, and media studies. To Helena, a Scout motto "Leave the world a better place than you found it" seems to be the ideal way to live and work.