Hetal-rakesh Us is an accomplished marketing professional with over 8 years of experience in optimization, analytics, and strategy. With a focus on lifecycle, performance, and product marketing, Hetal-rakesh has a proven track record of delivering sustainable growth by creating engaging user experiences that build and maintain lasting relationships with customers. Hetal-rakesh has extensive experience managing acquisition campaigns for both tech and retail companies, delivering targeted campaigns across diverse demographics and user groups. Hetal-rakesh is skilled in budget management, forecasting, strategic planning, analytics, paid social, and search, display, affiliate, podcasts, TV, radio, SEO, and CRO. Hetal-rakesh has experience with digital analytics tools, persona segmentation, website analytics, cross-collaboration, eCommerce platforms, email marketing, event management, campaign management, promotion management, product management, project management, affiliate marketing, user experience, social media marketing, and advertising, and community management.

Hetal-rakesh has studied SQL, table transformation, and analyzing business metrics at Code Academy, completed a Master of Arts with Merit in Religion/Religious Studies, and a Bachelor of Arts with Honors in Religion/Religious Studies. Hetal-rakesh has experience in various organizations, including Director of Lifecycle & CRM at iD Tech Camps, Marketing Director (Growth, Retention, Product Marketing) at Le Tote, Senior Marketing Manager: Acquisition and Retention at Le Tote, Digital Marketing Analyst at See's Candies, Marketing Coordinator at Goodshop, Account Manager at BeMyApp, Brand Ambassador at Noe Valley Wine Merchants, and various roles at The Scotch Malt Whisky Society.