Wilfrid Laurier University

Pragmatic Marketing Certified

Senior Manager, Global Integrated Marketing at Trend Micro

- Create of go-to-market marketing communications campaigns, including objectives, strategy, target audience, timeline, etc.- Collaborate with functional owners (Product Marketing, Public Relations, Analyst Relations, Sales Enablement, Marcoms, Web, Digital Marketing, Analytics, etc.) to capture the supporting plans, and track all deliverables through to completion.- Communicate with regional marketing teams to ensure adoption and scale of global messaging resources.- Provide consistent and dependable reporting and analysis as to the effectiveness of campaigns.- Collaborate with global teams and regions to translate objectives into client- and partner-facing materials such as brochures, case studies, advertisements, web site content and white papers to support both awareness and demand generation activities.- Manage relationships with internal and external stakeholders

Trend Micro

Senior Manager, Global Integrated Marketing

- Led national marketing strategy for #1 real estate website in Canada, REALTOR.ca (42 million visitors in 2018)-Managed digital media campaigns including SEM (Google Ads), display and paid social media ads - Lead global marketing strategies targeting  China, India, USA, France, UK and Philippines (9 percent of web traffic)-Developed and executed consumer engagement strategy (1 Million+ accounts)-Leveraged insights team, Google Analytics and ForeSee research to guide data-driven decisions-Identified and managed national partnerships to increase brand equity, web traffic and lead conversions -Ensured all marketing materials adhere to REALTOR.ca and CREA brand guidelines -Monitored, analyzed and reported on campaigns and marketing activities

The Canadian Real Estate Association  -  L'Association canadienne de l'immeuble

Marketing Manager, REALTOR.ca

- Led, managed and executed end-to-end annual marketing strategies and multichannel marketing programs targeted at internal and external audiences to drive brand awareness and product usage-Developed segmented messaging to target the unique needs of physicians across career stages -Oversaw the development, execution and monitoring of corporate and sponsored events-Managed the content and design for website, intranet, newsletters, digital and print advertising, collateral and presentations, within an internal creative agency environment-Liaised with outsourced suppliers for a wide range of projects including brand refresh, design, videos, photographers, translators, websites, event production, lead generation campaigns and printers-Monitored, analyzed and reported on programs to maximize frequency and reach of targeted tactics-Managed and built relationships with physicians, strategic partners, suppliers and product managers -Ensured all marketing materials adhered to CMA and Joule (a CMA company) brand standards

Canadian Medical Association

Marketing Manager

- Developed and delivered targeted messages by audience, including employees, new and existing customers, channel partners, strategic partners, analysts, consultants, developers and user groups-Managed content creation and design for corporate website, extranet, intranet, newsletters, digital and print advertising, posters, collateral, customer experiences, white papers and presentations, within an internal creative agency environment-Managed external suppliers responsible for brand refresh, design, videos, photographers, websites, event production, lead generation campaigns and printers -Acted as the key liaison between cross-functional teams and ensured all projects met objectives and were completed on time and on budget-Developed and enforced Mitel brand guidelines, product naming and trademark guidelines -Ensured regular and effective tracking, measurement, reporting and ongoing enhancements

Mitel

Marketing Communications Manager

- Responsible for overall scheduling and coordination of marketing jobs globally-Managed overall workflow and production processes to ensure efficiency and accuracy while also maintaining sensitivity to client needs, expectations and project goals-Acted as the project manager for the design and digital media team’s day to day production requirements-Managed the transition of hundreds of jobs simultaneously through writing, design, translation and digital media teams

Marketing Communications Production Manager

- Responsible for day-to-day project management of agency accounts for private andpublic sector clients  such as The Ottawa Senators, Canadian Automobile Association, Industry Canada, Project Management Centre, Natural Resources Canada and Financial Consumer Agency of Canada -Assisted in development of corporate brand identities, including guidelines-Played active role in the preparation, writing and submission of government and private sector proposals for marketing services

Acart Communications

Account Executive

- Actively assisted in the full production process of all marketing/communication activities-Acted as a liaison between clients and firm, oversee client inquiries and keep clients updated-Participated in the writing, editing and proofreading process of government and private sector proposals presentations, marketing materials, corporate messaging, etc.-Contributed to the planning, re-design and content development of client websites

Kim Peters