King's College London

Bury Grammar School

Head of European PR Communications (Automobile & Motorsport) at Honda Motor Europe

Elstead, Surrey, United Kingdom

Honda Motor Europe Ltd

Head of European PR Communications (Automobile & Motorsport)

- Developed a new pan-European social media strategy focused on improving the usage of content to deliver more customer engagement and website referral. Resulted in an uplift of customer visitors from social networks of 48%.- Created a bespoke content channel for Honda owners, delivered through owner app 'My Honda'. Content focuses on tips and tricks to get more out of their car, improving the bond with their new purchase. Supports the business in improving customer loyalty and repurchase rates.- Refreshed the pan-European internal communications strategy. Improved clarity of communication around business direction through a repositioning of printed and digital materials and specific communication on company stance around Brexit. Resulted in a 10% increase in employee satisfaction in the area of 'clear communication on business direction'. - Renewed pan-European PR & Social media measurement programmes to enable a stronger link to business goals. Resulted in a wider understanding of the impact of communication activities and an increase in credibility inside the business for the function.

Department Manager, European PR Communications (Automobile)

- Established a dedicated lifestyle and technology PR function within the national team. Resulted in a 35% increase in the volume of coverage in non-automobile titles and supported an improvement in Toyota and Lexus brand metrics.- Displayed strong creative skills in leading the 'Aygo Manga' campaign by creating a unique Manga story around the launch of the new car. 'Aygo Manga' vehicle displayed at London Comic-con, reaching out to younger buyers. New activity lead to over £600k in media coverage and over 250 sales leads.

Toyota (GB) plc

Manager, Press Relations (Brand & Product)

- Developed a range of written and visual dealership training materials for launch of all-new Yaris. Resulted in a 14% improvement in levels of understanding amongst training delegates compared to previous launches, and supported the re-establishment of Yaris as a key player in the UK supermini segment.- Lead the introduction of 'Prius 10' celebrating the tenth anniversary of this iconic hybrid vehicle. Resulted in significant coverage in national media and provided dealerships with a fresh opportunity during the crucial mid-lifecycle phase of the vehicle.

Nik Pearson