Bas Bakker is a seasoned Marketing and Trade Marketing Director with over 18 years of experience in the field. With a proven track record of achieving ambitious objectives and helping businesses grow, Bakker's energy, straightforwardness and result-driven approach have made him a sought-after professional.

Bakker is a passionate marketer with a customer-focused attitude and specializes in building strong teams while simultaneously developing impactful marketing strategies that drive business growth. He believes that execution is key to successful marketing, and his dedication to executing strategies with mastery has made him an expert in his field.

Bakker has studied HIMAC, Business Course at INSEAD and a Master's in Economic Psychology at Tilburg University. His extensive experience includes working as Consumer Marketing Lead at Royal Schiphol Group, Head of Marketing Draught Ciders Portfolio at The HEINEKEN Company, Global Marketing Strategy & Capability Manager, Marketing & Trade Marketing Director, Regional Marketing Manager, and Sr. Brand Manager at HEINEKEN, amongst others.

Bakker's vast experience in Marketing, Trade Marketing, and Market Research together with his result-driven approach and consumer-focused attitude make him a highly skilled and experienced professional.