Reinier Augustijn

Reinier Augustijn is a seasoned Strategy & Commercial Director in the Consumer & Retail sector, known for his adept leadership skills and team-building abilities.

With a background in Strategy Consulting, Reinier has led large and intricate transformation projects, particularly in digital, spanning various industries like footwear, beverage, consumer electronics, food, and travel.

Currently serving as the Director in Sporting Goods, Reinier has a deep understanding of both the producer and retailer side of the business, along with experience in working with public sector clients.

His educational journey includes studies at Thomas A Kempiscollege, INSEAD, and a Master of Science degree from the University of Twente.

Notable roles in his career include EMEA Liquidation Director, Territory Sales Director, Category Sales Director, and Director of Strategy Merchandising at Nike, as well as positions at Strategy& (Formerly Booz & Company), Monitor Group, and an internship at Rijkswaterstaat.

Reinier Augustijn is characterized by his ability to connect with people, drive impactful change, and find enjoyment in his work.