Christine Valmy

State University of New York College at Oswego

US Marketing Lead at Broadbean

United States

Broadbean Technology

US Marketing Lead

Origami owl is a home party jewelry business.  I coordinate and host jewelry bar, vendor, and bridal show events managing a small team of independent designers.

Origami Owl

Independent Designer

Manage total communications strategy from concept to analysis. Strategy includes implementation of digital and print media content and advertisements; including but not limited to web content, email, social, radio, and Google ads. In tandem, manage partner relations inclusive of marketing contracts, training, intranet sustainability.

Field & Fork Network

Communications & Partnerships Manager

Managed product development lifecycle to support Category Strategy driving productivity & reduced manufacturing costs.  Oversaw creative direction & staging of product TVC & Sizzle requests, and led research establishing new engine strategy.  Maintained & published marketing collateral: Media asset tracker, sell sheets, VLAAGs, Merchandising Outlines, GHO presentations, & Brand Merchandising Guide which closed communication gap on product & merchandising strategies.

Fisher-Price

Sr. Marketing Associate

Role included the project management for 60+ new product launches per year including leading the Sampling & Excess strategy to manage $2.8MM budget.  Supported Live Events with product lineup and giveaway strategy using 2/3 of budget.  Reported US NPD identifying industry/market gaps for Global Marketing consideration. Owned competitive scales and pricing proposals/approvals.

MAC Cosmetics

North America Product Marketing Associate

Assisted in the management of Global Kit Programs: Holiday, Travel Retail, and Retailer Exclusives inclusive of SMC.  Managed product development lifecycle to support Category Strategy & Channel Support achieving $100MM AOP.

Global Product Marketing Coordinator

Managed event coordination/production of 50+ Nationwide annual tradeshows in addition to driving leads for sales team. Asset creation included: digital and print campaigns (email, social, SEO, brochures, blog content), website user experience, swag design.

The Blue Book Building & Construction Network®

Events & Product Marketing Specialist

Drove leads for Sales Team, owning B2B Consumer Marketing strategy.  Managed production of sales collateral for all company events and products. Asset creation included: digital and print campaigns (email, social, SEO, brochures, blog content), website user experience, swag design.

Product Marketing Specialist

Managed and reconciled new/renewal advertising contracts – inclusive of payment and account set-up. Assisted with editorial functions for yearly book publication (The Blue Book in Building & Construction).

Quality Control Specialist

Managed and maintained front-end and front-end associates.  Fulfilled closing protocol - inclusive of closing reports, removal of cash trays, and delivering daily deposits for pick up.  Trained new cashier associates.

Stop & Shop

Assistant Customer Service Department Head

Identified new prospects and updated existing client accounts through outbound outreach.  Conducted web demonstrations on company network solutions resulting in $20,000 in revenue.

Outbound Sales Consultant

Victoria's Secret

Sales Associate

Summer position

- Maintained sales floor, stock room, and cashier efficiencies
- Conducted and assisted in-store consumer activities - inclusive of paid-for classes, birthday parties, product demonstrations

A.C. Moore

- Engaged all customers in returns, complaints, and other concerns as demanded
- Assisted with store's financial reconciliation via assembly of daily deposits to bank
- Trained in money laundering prevention to be able to screen and completed money transfers

Customer Service Representative & Cash Office Attendant

- Maintained sales floor, stock room, and cashier efficiencies
- Assist in monthly inventory reconciliation
- Managed opening and closing operations - inclusive of cash tray assembly, collection, and reporting

Hallmark Cards

Sales Associate/2nd Key Holder

- Trained to plan and implement programs on bullying, racism, and abuse in all grade school levels
- Conducted in-class, after school, and off-campus educational plus networking events that brought together at-risk students, volunteer students, and faculty and staff to discuss avenues of change in community

Jessica Hernandez