Bhanu Sirineni is a distinguished enterprise software product leader who has accumulated extensive experience leveraging digital technology to launch multiple SaaS products that help companies improve their customer engagement while boosting their operational efficiencies. With a strong background in software engineering and management consulting, Bhanu has been at the forefront of driving natural language processing (NLP) applications, such as chatbots, text summarization, auto-routing, and SLA breach predictions, to boost the productivity of customer service agents.

During his career, Bhanu has led product strategy, roadmap creation, and execution of Asset Performance Management, the world's largest IIoT Software as a Service. This accomplishment enabled GE Power Digital business scale from product launch to acquire $200M in SaaS bookings. Also, he launched an energy management SaaS application to C&I customers of a business, easing the transition to a self-service digital platform and reducing energy service specialists call volume by 17%.

Moreover, Bhanu has launched an analytics product that collects customer data and provides actionable insights on credit & collections activity sequencing that unlocks credit worth up to $6M in debt collection opportunities for a Northeastern utility. Bhanu is a proud alumnus of North Carolina State University, where he earned a Masters in Computer Engineering, and Sree Nidhi Institute of Science and Technology, where he received a Btech in Electrical Engineering.

Currently working at ServiceNow as the Principal Product Manager, AI/ML in Customer Service Management, Bhanu Sirineni's journey started with his role as a hardware engineering intern at Omnicell, followed by Integration Engineer at IBM. Later, he worked as Performance Improvement Senior Advisor and Product Manager, Customer Analytics SaaS at EY before landing Principal Product Manager, Asset Performance Management (IIoT) at GE Digital.