Rui Zhu is an accomplished professional with a rich background that spans across academia and research. A graduate of the Massachusetts Institute of Technology and the University of Waterloo, where he received his Ph.D. in Systems Design Engineering, Dr. Zhu is currently an associate professor at the University of British Columbia. He is a prolific researcher, and his work has been published in prestigious journals such as the Journal of Management Information Systems, Information Systems Research, and the Journal of the Association for Information Systems. Dr. Zhu's research interests focus on the intersection of information technology and society, and he is especially interested in the social and ethical implications of emerging technologies such as artificial intelligence and blockchain.