Angie Li is a highly experienced research director at Ipsos, a global market research firm. With a background in social psychology, she has dedicated her career to understanding consumer behavior and attitudes in various industries such as media, technology, and healthcare. Angie has extensive experience leading research projects for clients ranging from start-ups to Fortune 500 companies. Her research expertise includes qualitative and quantitative research methodologies, advanced analytics, and experimental design. Angie is committed to staying up to date with the latest trends in the industry and regularly contributes to thought leadership pieces. As a research director, she is a trusted advisor to clients and her team, providing valuable insights and strategic recommendations.