Rens van der Lee is a Product Owner with a talent for analytical problem-solving and attention to detail. He obtained a BA in Interactive Media from the Amsterdam University of Applied Sciences, where he combined his technological profile with a minor in entrepreneurship and a thesis on the evolution of marketing strategies. After graduation, Lee founded Wrench CS, a web design company, before being recruited by Yieldr as a Campaign Engineer. Over the years, he moved up the ranks to become Product Development Manager and eventually Head of Product Innovation, responsible for Yieldr's Ad Platform backlog, roadmap, and priorities. Today, Lee works as a Product Owner Account Services at Talpa Network, where he continues to leverage his skills in communication, adaptability, concepting, and abstract thinking.