Bill Werde has an impressive career as a journalist and media executive, specifically in music and entertainment. He is currently the Director and Professor of Practice at The Bandier Program for Recording and Entertainment Industries in Syracuse University. Bill has built and managed several platforms and executed marketing strategies for businesses, executives, artists, and non-profits. Bill spent 8 years working for Billboard, where he played a leading role in engaging audiences, brands, and new technology platforms. He was also the CEO of Fenton, an agency that focused on progressive social causes for clients ranging from Fortune 500 companies to non-profits. Bill is an expert in content, events, brand identity, integrated marketing, and strategy as it pertains to content and events, brands, new content distribution platforms, and management.