Lydia Varela is a well-known outreach and marketing communications professional with a wealth of experience in consumer goods and community engagement. Lydia is a strategic and tactical planner who has developed targeted marketing plans that exceed sales goals. Her work experience includes companies such as Mary Kay Inc, RGP, Berry*Brown Advertising, and Publicis/Siboney. Lydia is a recognized thought leader and creative thinker who develops targeted marketing plans that achieve and exceed sales goals. Lydia's focus has always been on empowering women, Latinas, and entrepreneurship. Lydia is bilingual, speaking both English and Spanish fluently. She studied a Bachelor of General Studies in Marketing, Liberal Arts, and Communications at The University of Texas at Arlington.