The University of Western Australia

The University of Hong Kong

Marketing Specialist, Event Architect, Partnership Specialist

- Responsible for internal marketing event (assist the partners who rent the site for any type of marketing event, campaign) ．Responsible for external marketing events/campaigns (for market acquisition, branding, etc) ．Responsible for the planning, budget control for any type of marketing event, cocktail party, loyalty program ．Design the theme, storyline for each and every marketing event．Work closely with internal stakeholder, external agency for project delivery ．Responsible for post-event evaluation on the outcome．Open for other marketing responsibilities and assist the team including digital marketing, branding, corporate communication, PR, field marketing, etc ．Use different platforms to locate various speakers and invite them to theDesk's event．Business & product development but not limited to event spaces ．Curate various revenue streams for theDesk by reaching out and working with different clients and partners

theDesk

Commuity Events Manager

- In charge of full spectrum of PR activities across APAC region including Korea, Taiwan, Thailand, Singapore, China and Hong Kong. •	Developing and maintaining the relationships between both international and local media in order to increase the PR exposure and branding awareness •	Planning and managing the budgets of advertisings, advance promotions, PR activities and to drive cost‐effective programs•	Chinese copywriting/ translating for all the marketing and PR materials, such as auction catalogue, official website, press release, eDM and DM•	Driving the creative of the promotional materials, including print Ads, eDM, and DM•	Managed and maintain customer database, ensure effective customer segmentation and data mining•	Identified, researched and analyzed target markets; and prepared statistics and internal analysis •	Planned, executed and evaluated consumer relation management (CRM) campaigns: VIP dinners and various events across APAC region. •	Liaised and coordinated with vendors and suppliers for communication projects, events and auctions execution •	Take the lead of cross-sector collaboration with luxury and international brands

Zachys Fine Wine

Assistant Marketing Manager

- Developed and explored the new form of marketing promotional channels, i.e. social medium (weibo, wechat and facebook); aimed to boost and increase traffics and sales●	Assisted in developing the official website●	Planned and drove the creation of Ads for the chemical industry related magazine●	Copywriting for the corporate collaterals and promotional materials ●	Translating the product instructions from English to Chinese●	Liaised with clients from local and the Greater China and provided technical supports for those who made enquiries in using the chemical products●	Planned and organized marketing events (included but not limited to VIP dinner)●	Provided general and administrative support to the accounting department, stocks management and logistic arrangement●	Overseen the assignments and works from the supervisees

Wise Chemical Co. Ltd

Assistant Manager, Sales and Marketing

- Assisted in planning execute and control budget for marketing plans, including shooting, advertisings, digital campaigns and further promotions●	Planned and drove the creation of Ads, Billboard, DM and eDM●	Drove and leaded the digital campaigns and internet marketing initiatives at youku, wechat, instagram and facebook●	Supported the development of Hong Kong sale landing websites●	Liaised with Contemporary Asia Art, Chinese Works of Art, Jewellery, Watches, Wine departments and regional offices on marketing campaigns●	Worked with third-party service providers in advertisings, promotions and productions●	Copywriting and translating for corporate collaterals and promotional materials●	Provided administrative support to the Marketing department, sustained resource management for published marketing promotional materials, prepared pre-sale and post-sale marketing reports, recorded more than 1,000 client requests, and handled invoices payments for designers, agencies, publishers, etc.

Christie's

Marketing Assistant

- Assisted in planning, organizing and managing the PR and Marketing events (included but not limited to press conferences, press gathering, art exhibitions and VIP events)●	Travelled to China with managements and specialists for the seasonal sale exhibitions and assisted in scheduling &managing the PR events and interviews ●	Managed and prepared data for the press interviews with CEO and specialists●	Built and maintained the good relationships with local & regional media●	Copywriting and translation of PR and marketing materials such as invitations, press releases, fact sheets, etc●	Provided administrative support to Press and Marketing Departments in which to maintain the press library & filing system; and handled the invoices payments●	Liaised with the third parties & sponsors to ensure the smoothly execution of events

Jacky Chan