Robert McArdle is a seasoned technology and internet marketing professional with over 12 years of experience. He is a creative thinker and has a passion for using technology and information to engage consumers. Robert has worked with several reputable organizations, including Freedom Financial, Bills.com, Goldline International, AccountNow, and others, to help increase revenue through various lead acquisition programs. He is currently working on a personal finance project, and he recently built a proprietary technology that increases engagement with consumers via SMS.

Robert loves to learn, and he is addicted to squash, golf, and marketing hacks. He holds an MBA from the University of San Diego and studied Economics and Finance at the University of Maryland Baltimore County. Robert's area of specialties includes content development strategies to drive quality traffic and ultimately leads, creating social media conversation around emotion to develop product interest, optimizing call center performance, developing affiliate marketing strategies, leveraging mobile as a customer acquisition strategy, among others. He is an expert in using data analytics to guide content creation and optimize campaigns as well as building cross blog relationships to increase exposure and build organic links.