George Ganchev is a seasoned senior management professional with 25 years of experience in managing five-star international hotels across diverse organizations. He holds an MBA Diploma in Hotel Management from NEOMA Business School and a Bachelor's degree in Biology, General from Sofia University St. Kliment Ohridski.

Throughout his career, he has been involved in pre-opening, business development, and operations. He has a proven track record of consistently streamlining operations by utilizing and implementing processes aligned to company standards and clients' needs, thereby ensuring profitability, quality, and excellent customer service.

Currently, he is the General Manager and in charge of rebranding a 5-star resort hotel in Ajman, UAE, as part of his role with Blazon Hotels. He played a key role in switching all IT, Finance, and Reservation systems from Kempinski to the new operator while leading Ajman Hotel to receive the first Certificate of Excellence from TripAdvisor in 2018 and the World Travel award- "Ajman Leading Hotel 2018" in 2019.

His profile indicates pre-opening of the Grand Hotel Kempinski Riga, the first five-star luxury hotel in Latvia, as well as several Kempinski properties under operation. He has also held senior positions with Kempinski properties in Egypt, Jordan, Tanzania, and the UAE, where he was Assistant FOM at Emirates Palace managed by Kempinski, Abu Dhabi.

George Ganchev's expertise lies in managing international five-star hotels, pre-opening activities encompassing concept design, project management, licensing, and other related administrative aspects. He has developed proficiency in planning and implementing market strategies for the organization based on collated market intelligence on competition and other changing market dynamics.