Lisa Kong - el Yassini

Lisa Kong - el Yassini is an accomplished online marketing professional with a passion for connecting businesses with relevant audiences and enhancing their experiences.

With a background that spans over a decade, Lisa has worked with various online marketing agencies, gaining valuable experience in sectors like e-commerce, non-profit, FMCG, and B2B both locally and internationally.

Her impressive portfolio includes overseeing paid social advertising campaigns for renowned brands like adidas, Reebok, and Jacobs Douwe Egberts in the EMEA region.

Lisa's achievements also extend to managing the paid social media campaign for the Mauritshuis re-opening, which earned the prestigious Dutch SAN Accent Award.

She has excelled in social media and social media advertising consultancy, strategy development, execution, and training, showcasing her expertise in Content Marketing, YouTube, SEO, SEA, E-mail Marketing, Web Analytics, Conversion Optimization, and Affiliate Marketing.

Lisa's academic background includes a Master's degree in Information Sciences from Vrije Universiteit Amsterdam (VU Amsterdam).

Presently, she serves as the Paid Social Lead at Carat Digital Center of Excellence within Dentsu, having previously worked as a Freelance Online Marketeer at LIICHII.